Understand the business before the stack
Map your catalog, fulfillment process, sales markets, and team capacity. The right platform should simplify the way you work today and make the next stage manageable.
Choose the simplest useful foundation
A custom solution can be powerful, but it brings ongoing responsibilities. Compare it with a well-designed platform storefront, and choose based on the capabilities your business actually needs.
Plan for the whole journey
Your storefront connects to payments, inventory, analytics, email, and customer service. Plan these connections early, assign clear owners, and verify the real ordering journey before launch.
